Summer & East

SPRBLM was enlisted to conceive a vision for an Australian luxury robes brand. From naming the business through to designing the robes, SPRBLM provided a full package of services to bring Summer & East from concept to fruition. Inspired by the saturated colours of a coastal summer, the robes were designed as inverse sets. SPRBLM developed a colour-block paper concept for the photoshoot, which was then applied to flyers, banners and print advertisements, as well as the website design.


  • Creative direction
  • Branding
  • Logo design
  • Business naming
  • Product design
  • Photography direction
  • Packaging
  • Banners
  • Advertising materials
  • Print design
  • Website design
Logo Design
Mood board
Colour palette
Type Styles
Robe Design
Photography concept
Postcard & Pull-up banners
Website design