The number one selling item at the Broadway musical, Spongebob Squarepants, was the program book. We came up with the concept of a ‘step-by-step guide to saving your Bikini Bottom’ which walks the reader through each scene of the musical. A raised spot UV over the droplets on the cover give the book a wet look. The inside pages are inspired by the colourful sets, made of recycled and found objects. An illustrated map of the places featured in the storyline takes out the centre spread.
