As a new small business concept, Meministe Memorial Designs needed a brand identity that could be extended across numerous touch points. Meministe identified most closely with the ‘caregiver’ archetype and thus needed a brand look and feel that was classic, calming and elevated.
The semi-serif logo balances between luxury and approachability, with teardrop loops incorporated into the ‘M’ letterforms. The muted, natural colour palette gives the brand a warm, peaceful vibe.
