A pitched concept for a high-end coffee table book became a reality for Madonna’s VIPs on her Madame X tour. It’s a detailed profile of Madame X, the secret agent who takes on different personas. The book is divided into sections – Known Personas, Destinations (tour map), Notebook (lyrics), Disguises (makeup/hair/costumes), Influences (album inspo), Directives (dance moves), In Action (BTS), Notorious Associates (collaborators), and Memoirs. It was a print-designer’s dream project. 


  • Creative direction
  • Book concept design
  • Packaging
  • Copywriting
  • Photo editing
  • Prepress
  • Print management