SPRBLM created a digital coffee table book for Live Nation Merchandise to share with clients and industry contacts. We created the concept of ‘The Merch Edit’, a magazine-style flip book, positioning LNM as thought leaders and trend setters. It can be periodically updated, emailed to music managers, and is iPad-ready for use in meetings. The work involved identifying trends, copywriting and layout design, resulting in 88 pages of editorial visual stories, fashion spotlights and trend alerts.
