A brand refresh was on the menu for local gem, Full a Beans Espresso Bar. A fresh take on the previous branding, the new identity keeps the logo clean and simple. It captures the brand’s bright personality and adds a dash of modern hipster x NYC cocktail bar. The branding extends across to the menu board, which features infographics and icons as a further extension of the brand personality. With a focus on social connections and enjoyment, Full a Beans identifies with the ‘jester’ archetype.
