The DC Comics eCommerce store was ready for a redesign to generate some excitement amongst fans. The store is home to hundreds of items so the new design focused on UX, making it easy for buyers to find products. Users can shop by product type using the visual maxi menu, or by brand using the side navigation. The category pages include relevant and easy-to-use filters. Each product was allocated a unique hashtag, so buyers could have their photos featured on the corresponding product page
