Always Niseko

Always Niseko is a new mid-range hotel set amongst the ski fields of Niseko, targeted towards young travellers. The developer needed to elevate the interior and incorporate the brand’s existing blue-green colour palette. Offset by exposed pipes and polished concrete floors, SPRBLM designed vibrant wall murals displaying positive affirmations to lift up travellers as they head out for a day on the slopes. The door numbers are large horizontal decals and directional signage features playful, custom icons.


  • Creative concept
  • Interior graphics
  • Directional signage
  • Creative copywriting